Factibilidad de internacionalizar la asesoría en el uso de probióticos y biorremediadores en el sector acuícola de Estados Unidos.

Abstract

This thesis evaluates the feasibility of internationalizing Ecuadorian consulting services specializing in probiotics and bioremediation to the U.S. aquaculture sector through the creation of a company as a strategic vehicle. It begins with two realities: U.S. aquaculture faces loss of competitiveness, high regulatory costs, environmental pressure, and dependence on imports; while Ecuador has developed technical expertise and innovation, especially in shrimp farming, positioning itself as an international leader. The objective is to determine the technical, commercial, and financial viability of transferring this knowledge to the North American market. The projected growth of aquaculture through 2030 demands more sustainable systems that reduce antibiotic use, minimize nitrogen and phosphorus pollution, and comply with strict regulations. In this context, probiotics and bioremediation emerge as strategic solutions, improving the microbiota, strengthening the health of organisms, and degrading pollutants, thus optimizing water quality and production profitability. The research is based on gradual internationalization models such as Uppsala and Innovation, integrating foreign trade analysis and a business plan with financial projections (NPV and IRR). The proposal includes personalized technical consulting, water and soil analysis, training, and marketing of bacterial consortia. The results demonstrate economic viability and profitability potential, supported by high value-added services and market penetration strategies such as partnerships and specialized marketing. The thesis concludes that there is coherence between demand, technical capabilities, and financial sustainability, positioning the initiative as a business opportunity with international reach for Ecuador.