Propuesta de creación de una empresa productora y comercializadora de un snack bajo en calorías y libre de gluten a base de yuca.

Abstract

In Ecuador, there has recently been an increase in concern for health, quality of life, and sustainable nutrition. This growing trend has boosted the demand for foods with higher nutritional value, with particular emphasis on products that are gluten-free and made from domestically produced raw materials. In response to this situation, the present degree project is proposed, whose main objective is to determine the operational and financial feasibility of creating a company dedicated to the production and commercialization of a healthy cassava-based snack, gluten-free, under the brand name Yuki Pops. This project aims to contribute to the Ecuadorian market by increasing the supply of healthy snacks, which is currently limited in the country, with special emphasis on individuals with gluten intolerance, celiac disease, and those who wish to consume healthier foods, unlike traditional snack offerings that are high in calories and contain gluten. This value proposition is complemented by the promotion of the national agricultural sector, especially in the province of Manabí, through the use of locally produced cassava. The research will be carried out using a business plan framework, which will not only assess the project’s feasibility but also develop strategies for its implementation. Upon completion, the results obtained indicate that the business proposal is viable and sustainable over time, considering an initial period of five years.