Diagnóstico y propuesta de actividades para el uso turístico del área nacional de recreación Parque Lago.

Abstract

The purpose of this degree project is to analyze the current state of the Parque Lago National Recreation Area, located on the Guayaquil-Salinas highway, with the aim of suggesting sustainable tourism activities that will help to renovate and consolidate it as a recreational space. This analysis indicates that, despite having an extensive and valuable natural environment, the park faces problems related to maintenance, poor promotion, dilapidated facilities, and a limited range of tourist activities; these conditions have led to a decline in visitor numbers. Data collection tools such as surveys, interviews, and direct observation were used for this purpose. Likewise, through analysis, moderate interest in outdoor activities such as hiking, picnics, cycling, and birdwatching was observed; however, current participation is sporadic. Among the improvement proposals presented are a digital marketing strategy, the creation of cycling routes and interpretive trails, as well as the development of birdwatching and a comprehensive maintenance plan. The objective of these proposals is to consolidate administration, diversify the tourism offering, and optimize the visitor experience. obtained and determine the variables that affect visitor satisfaction levels.