Plan estratégico para optimizar posicionamiento y competitividad para la agencia de marketing Shot Creativo.

Abstract

This thesis develops a strategic plan to optimize the positioning and competitiveness of Shot Creativo, a digital marketing agency. The basis of this research starts from a diagnosis of the agency, where we seek to identify different strengths and areas for improvement, taking into account its value proposition, market perception and digital strategy. For this diagnosis, both internal and external factors were analyzed, using tools such as metric reports, the founder’s personal brand and competitive benchmarking. Based on the results, strategies are proposed to strengthen the agency’s positioning, in such a way that a better perception of its competitive advantage is developed. This strategy includes different dimensions of the agency, such as communication guidelines, a lead-attraction strategy and the use of the personal brand as a fundamental resource, so that the agency’s trust and credibility increase. Thanks to all this analysis, a strategic plan is synthesized with a view to achieving long-term results.