Propuesta de implementación de exposición etnográfica de la costa ecuatoriana en la ciudad de Guayaquil.

Abstract

This study aims to develop a proposal for the implementation of a traveling ethnographic exhibition focused on the Ecuadorian coast in the city of Guayaquil. The initiative seeks to contribute to strengthening cultural tourism by fostering greater recognition of the region's identity and cultural heritage. The exhibition will present diverse cultural expressions of coastal communities, including gastronomy, music, traditional dances, crafts, clothing, festivities, and customs. A mixed-methods approach is used, combining qualitative and quantitative techniques to examine the perceptions, preferences, and level of interest of both local residents and visitors. Based on the information gathered, the study proposes a traveling exhibition that incorporates museographic, audiovisual, and interactive resources to provide an educational, participatory, and accessible experience. Through this proposal, the research seeks to contribute to the diversification of Guayaquil's tourism offerings and promote greater awareness and appreciation of the cultural heritage of the Ecuadorian coast.