Estrategias de comunicación empresarial para prevenir problemas de seguridad y salud del trabajo en grandes empresas de la ciudad de Guayaquil.

Abstract

This research project aims, in general, to propose business communication strategies focused on reducing and preventing workplace accidents in large companies in the city of Guayaquil. The study takes a quantitative approach, at a descriptive and field level, using the practical case of a company in the fishing sector as the unit of study. For data collection, a structured questionnaire based on the Likert scale was used through census sampling applied to the employees, allowing an assessment of the staff's perception regarding the clarity, frequency, and effectiveness of the information shared about Occupational Health and Safety (OHS). The diagnosis results showed opportunities for improvement in the clear and regular transmission of preventive measures and specific risks for each job position, while also highlighting that most of the workers It is considered that strengthening communication channels will help prevent incidents and accidents. Based on these findings, a Preventive Communication Plan was designed, structured around eight key areas or themed campaigns (covering job risks, order and cleanliness, use of protective equipment, safe tool handling, ergonomics, reporting unsafe conditions, communicating changes, and psychosocial well-being).