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SISTEMA DE POSGRADO
Maestría en Gerencia de Marketing
Trabajos de Grado - Maestría en Gerencia de Marketing
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Issue Date
Title
Author(s)
21-Jul-2016
El aroma como un atributo influyente en el proceso de decisión de compra de papel higiénico en amas de casa en la ciudad de Guayaquil.
Barbery Montoya, Danny Christian
;
Paz Anzules, Joseph Leopoldo
Discover
Subject
1
BRANDING
1
COMPORTAMIENTO DEL CONSUMIDOR
1
ECUADOR
1
GUAYAQUIL
1
INVESTIGACIÓN DE MERCADO
1
MARKETING SENSORIAL
Date issued
1
2016
