Plan de negocios para comercializar los productos y servicios de la empresa ROCERSA SA. En la zona 8 para el primer semestre del 2018.

Abstract

Studies of housing growth in Ecuador, by the Ministry of Planning and Development - SENPLADES, through the National Plan for Good Living 2013-2017, indicates a progressive increase in population and therefore housing throughout the country, especially of the cities metropolis and provincial headers. The National Institute of Statistics and Census (INEC) carried out the Socioeconomic Level Stratification Survey for the households of Quito, Guayaquil, Cuenca, Ambato and Machala, which allows identifying the relevant socioeconomic groups and their characteristics. T he company ROCERSA SA, whose corporate purpose is the commercialization of air conditioning and air conditioning equipment for industry, banking, commerce and homes in the city of Guayaquil and the country, in addition to providing post-sale service of preventive and corrective maintenance, for twenty years in the market, proposes to start a BUSINESS PLAN. ROCERSA S.A. in order to respond immediately to the customer's request presents a proactive and purposeful response, to solve the needs that must be attended with a sense of urgency and speed, the Express Service ("Today") is born. Since speed marks the difference by (BOB DAVIS 2002), the climate change very variable in the sectors of zone 8, According to the National Plan of Good Living (SENPLADES, 2013), the express service of ROCERSA S.A. focuses on Objective 3 Improve the quality of life of the population by ensuring comfort in the homes of the sectors mentioned above.