Plan de negocio para la introducción y comercialización de la línea de cuidado personal de la marca Agrado de la Empresa MACRONEGOCIOS S.A., en la ciudad de Machala para el año 2018.

Abstract

The business plan for the commercial expansion of MACRONEGOCIOS S.A. is proposed. To the city of Machala, entering with Agred products that are body creams, hand and face, these products are specialized for women. To this end, two sellers are hired to make the visits to the popular sales points, which is the segment of the market to be attracted,the one whose preference is the price and presentation. In relation to the strategic plan, the main objective is to increase the sales of the company attracting customers, through promotions and product presentation, the sales representatives being the direct representatives who will visit thebusinesses to realize the projected sales, With the purpose of obtaining the expected profitability in the five years of the project, carrying out the weekly and monthly control and monitoring, in order to meet the objectives. In addition to being a commercial project, we also want to contribute to the growth of the city's economy and provide society with a quality product that provides results of smoothness and durability in its use.