Modelo de negocios para la exportación de camarones congelados con la utilización de un método de co-packing hacia la ciudad de San Francisco, California, Estados Unidos.

Abstract

This project was based on demonstrating the feasibility of exporting Ecuadorian frozen shrimp to the city of San Francisco, using a co-packing method and creating a business model based on the results obtained by the research; this result will be applied to a new company dedicated to the export of shrimp. For the analysis of the Industry and the business environment analysis, theories of the 5 forces of Porter, PESTLE analysis, value chain, SWOT analysis and Maxi-Mini matrix were applied. It was also used the business strategies of Best Costs, quality differentiation and White Brand Strategy, giving the project an advantage because the product to be exported is internationally recognized for its quality. Regarding the market analysis, secondary data sources were reviewed and consumer surveys were conducted and an interview with the distributor to determine the potential demand. After having performed the financial analysis, the results determined that the project is highly viable, which can be seen reflected in the financial indicators, the TMAR being 13.67%, while the Internal Rate of Return is 33.69% and the Net Present Value of $ 276,390.33, considering that the recovery period of the project is 5 years.