Modelo de negocio para la expansión de una marisquería restaurante en la ciudad de Guayaquil.

Abstract

This degree is aimed at the expansion of the seafood restaurant "Here is Manolo" through a new point of sale in the north of the city of Guayaquil, Ecuador, through a viable business model for its implementation in the market. Currently, "Here is Manolo" has been developed during more than 10 years in the gastronomic sector of the city but during this time has presented deficiencies in the standardization of processes and organizational structure, for that main reason it is necessary to a restructuring of each of the departments. On the other hand, the methodology to be used will be mixed through surveys and observation all current and new consumers in the northern zone. A profitable business model will be establish for the new point of sale in order that the matrix located Noguchi and San Martin, south of Guayaquil, acquires these characteristics in the future. Finally, the results of the financial analysis (Net Present Value=US$ 72,290, Discount Rate= 17.86%, Internal Rate of Return= 53.3% and Payback Period= 2.11 years) allow to conclude that the investment of this project, which represents a value of $37,677.26, is a lucrative business and a high interest entrepreneur. Besides, the development of the project will help to the opening of new points of sale by keeping the same features whose development is not only to the Guayas, it´s through different points of the Ecuadorian Coast.