Propuesta para la creación de una empresa productora y comercializadora de maquillaje natural profesional en Guayaquil.

Abstract

The present work has the purpose of elaborating a feasibility analysis for the creation of a company producing and selling natural makeup with professional characteristics in the city of Guayaquil. Natural products have become a necessity for people's lifestyle, however there is still much of the female market that can not include their everyday products to their eco-friendly lifestyle, it is for this reason that detects the business opportunity in this segment through the development of a natural lipstick in the four colors preferred by women. The objective is to contribute to society by providing a product of sustainable change through its natural approach and thus to give womenan attractive cosmetic alternative developed with their well-being and preferences in mind, one more reason to empower and feel more beautiful.