Plan de negocio para la producción y comercialización de una bebida energética y nutritiva a base de Rambután en la ciudad de Guayaquil.

Abstract

This thesis aims at researching the creation of a company producing and marketing an energetic and nutritious drink made with an exotic fruit called Rambután, this fruit contains countless vitamins, minerals and nutrients that make it have multiple benefits, among them the power to provide energy. Due to the current high demand of products made more natural and allow health care, the idea arises of the creation of this product that can provide energy to people who consume it and will not have harmful effects For your health as it will be made 100% natural without harmful additives. To determine the acceptance of the drink and to know the feasibility of the project, a market study will be conducted in the city of Guayaquil, specifically in the parish of Tarqui, as well as a financial study will be carried out, which will determine the feasibility and feasibility Of the creation of this company.