Análisis de comportamiento de compra de sistemas para aprovechamiento de energía solar en viviendas en la ciudad de Guayaquil.

Abstract

The object of this study is, given the unstoppable boom in the use and exploitation of worldwide renewable energies, to provide a starting point for future research that will allow them to analyze in depth the quantitative and qualitative results of the purchase behavior of systems for the use of solar energy in homes in the city of Guayaquil. The basic focus of this research was based on establishing some demographic pattern correlated with factors or motivations that most arouse or activate in the mind of the consumer, in such a way that it was possible to define several preference groups with different characteristics, and that it can define what percentage potential buyers or prospects have of each of these profiles. The study concluded that although it is true that there are preferences or trends in purchasing behavior, it is very important to find out that in terms of solar energy, a prospect has in part something from each of these profiles, the intention will then be determine which aspect stands out more, if it is more ecological, or more technological, liberal or definitively its motives of purchase is by preference of saving money or economic.