Análisis de la percepción de los exportadores de frutas tropicales de Ecuador sobre Alemania como mercado potencial para la exportación.

Abstract

The present study or research is based in knowing on the perception of the different exporters of tropical fruits of Ecuador on Germany as potential market. The whole process of research will be carried out in the city of Guayaquil, where there will meet to exporting businessmen, member’s representatives of Fedexpor and the Chamber of Industries of Quito. In addition, to obtain information on the negotiations with the German market visits will be realized to the Central Bank of the Ecuador and the Chamber of Trade. The study will manage under a descriptive investigation because information will be analyzed the German market, as for the export of tropical fruits. There will be realized a detailed explanation of the above mentioned market, in order to help to investigative futures that they should want to study the same market and the exports of tropical fruits realized by Ecuadoran businessmen. To analyze the hypotheses, it was realized you interview the Executive President of Fedexpor and the exporters of tropical fruits having as principal market to Germany, the results were positive from point of view of the exporting sector and with better conditions from the trade agreement.