Estudio de factibilidad de producción y comercialización de productos de uso cosmético a base de manteca de cacao en Ecuador.

Abstract

The purpose of this project is to analyze the feasibility of producing and selling cosmetics based on cocoa butter in Ecuador. The scientific method used for analyzing the information was the synthetic-analytic, thus determining the behavior of the market and the preferences of the consumers. The products offered by AnPhany Cocoa Butter are characterized by being made in an artisanal way and with the use of ingredients that at least contain chemicals.The properties of cocoa butter are not well known by certain sectors of the country, because of these had been established strategies that allow an approach between products and consumers.Through the market study, the acceptance of these products is verified by the nutritional and hydrating benefits for the skin of the body and lips. The distribution channels of these products are the main pharmacies and the company's own platform. Finally the financial study proves that the application of the business is feasible.