Plan de marketing digital para incrementar las ventas y posicionamiento de una agencia de viajes en la ciudad de Guayaquil : caso de agencia de viajes Travel Plan.

Abstract

The main objective of this research project is the implementation of a digital marketing plan in the “Travel Plan” agency, which seeks a sales improvement and a possible positioning in the digital market. The research method used on the elaboration of this project was the qualitative one, by the use of surveys and interviews useful data was collected in order to know the viability of this project, thus, apply proposals that meet the market preferences. The suggested proposal is compounded by three fundamental phases: Introduction to the digital Market, placing the brand and community interaction via social media. Those phases will help the company to introduce itself into this new kind of marketing by the use of advertising strategies in the tourism industry. Also, it is suggested a budget model in which is detailed the costs of each phase performance, with a total approximate amount of $4,905 US Dollars.