Plan de negocios para comercializar el producto cremación de mascotas en pre necesidad de la empresa Jardines de Esperanza en la vía Samborondón (La Puntilla) y Daule (La Aurora) para el año 2018.

Abstract

In recent years, pets have gained great relevance in society, so in many cases they are considered part of the family providing greater care and affection, so, services focused on pets have increased; however, many pet owners still do not get a solution for the time their faithful friends complete their life cycle, so in many cases they fail to give a decent funeral to these small members of their families, making the moment more painful and sad. For this reason, Jardines de Esperanza plans to cover this market niche that is not currently adequately assisted, for this it’s necessary to determine the level of feasibility for marketing the pet cremation in pre -need product on the Samborondón road (La Puntilla) and Daule (La Aurora), establishing the degree of acceptance for the new product in the potential market, as well as identifying the channels to commercialize this service. It is worth mentioning, that this new service will be aimed mainly for people of medium -high and high socio-economic level of the area previously defined, and based on the surveys conducted for this project, it was established that there is a 91% of level of acceptance for the market launch of the new service by Jardines de Esperanza.