Plan de negocio para la comercialización de paquetes turísticos de Hacienda “La Libertad” a empresas PYMES de la ciudad de Guayaquil en el año 2019.

Abstract

The present project is studying the feasibility of the Hacienda La Libertad to market tourist packages, which is currently working in the agricultural sector, reason for which it was analyzed whether it would be desirable if the expansion of business, would allow for economic growth and how would this contribute in society and the sector of the agrotourism. The idea of engaging in this side of the market lies in the fact that the efforts of the Ecuadorian Government are giving favorable results and that demand on the country's tourism sector is increasingly giving results which is a market that deserves to be exploited. For the present study was carried out a field investigation through a survey and direct observation, subsequently were tabulated and analyzed the data to be able to know what the consumer wants and in this way to be able to develop a proposal appropriately so that it can meet the needs of this sector. In addition it was determined the benefits the project would bring to the society, who would be the beneficiaries and the policies of social responsibility that should be taken. To be able to know if the project was economically viable was made a full financial study that determined the feasibility of the project.