Propuesta para la creación de una empresa de brinde el servicio de plazas de trabajo ocasionales a través de un aplicativo móvil en la ciudad de Guayaquil.

Abstract

The Proposal for the creation of a company that provides the service of occasional work places through a mobile app in Guayaquil was carried out after a research process which allowed to set both, strategic and financial objectives which were achieved successfully at the conclusion of this process. After analyzing key points such as: attractiveness of the industry, acceptance of the service by users and customers through a collection of both, qualitative and quantitative information, financial projections, etc. It was concluded that the proposal is feasible and sustainable over time. The proposal has advantages such as being immersed in the technological, information and communication technologies area, in addition to the fact that the country is currently giving financial support to entrepreneurs by public and private institutions. One obstacle that arises in the development of the proposal was the lack of knowledge about e-commerce in the country, for which marketing strategies were developed to acquaint customers and users, and also give them security at the time of use the platform.