Propuesta para la creación de una empresa de servicio de acompañamiento médico a domicilio para personas de tercera edad en la ciudad de Guayaquil.

Abstract

The present titration work was developed with the purpose of creating a company that provides the service of medical escort at home for the elderly in the city of Guayaquil. BIMOR S.A is a company that is aimed at older adults and their families, who do not have enough time to care for them because they work and find it difficult to mobilize older adults to a daily care center. In the present proposal is intended to publicize the medical escort service at home, which is aimed at an unattended segment and that in the current market no company includes this type of service, so the proposal is innovative as well as the company has with equipment and high supplies. BIMOR S.A will be handled through direct sales. It should be emphasized that the service is delivered at home. According to the market study conducted through surveys and expert interviews, the service was accepted by people in the city of Guayaquil. The marketing plan that is proposed is analyzed in the places where the elderly person frequents, for this reason alliances with pharmacies and hospitals will be made to carry out promotions and better the service provided. In addition, advertising on social networks to capture the attention of family members who are in charge of older adults and in many cases are their children. The company requires an initial investment of $ 44,992.49; therefore, it is projected to recover in 2 years and 6 months, with an IRR of 35.45% and the NPV of $ 43,228.07.