Diseño de un modelo de negocio de mayorista relacionado a la línea de productos de informática y telecomunicaciones para la empresa Ochoa López en la provincia de El Oro.

Abstract

The purpose of this degree is to design a wholesale business model related to the computing and telecommunications products line for the company Ochoa López Almacenes in the province of El Oro; at present, the company is dedicated to the retail sale of all kinds of kitchen and home appliances in Pasaje and El Guabo but it wants to grow its business. On the other hand, the methodology used in this investigation is the mixed method, since quantitative and qualitative data were collected and analyzed, in the same way, techniques such as surveys, interviews and observation were used to give more reliability and support to the results. This project considers importing and commercialize like wholesale and retail cell phones, laptops and desktops, under strong marketing strategies, as well as the optimization of the organizational structure and internal processes, which directly influence the association performance. To conclude, the study carried out showed that the project is viable, due to the fact that it has an internal rate of return of 53,48% and a net present value of $169.870,34, in addition, the initial investment of the proposal is recovered in a period of 3 years.