Estudio de factibilidad para la exportación de bombones con jalea de maracuyá al mercado Austriaco.

Abstract

The present titration project aims to carry out a feasibility study for the export of chocolates with passion fruit jelly focused on the Austrian sector, in order to identify if the product will have a business opportunity in international trade, achieving it through a study of the market that will be analyzed under online surveys because our product will be internationally focused. This work helps as a support for new exports of non-traditional products with added value, due to the fact that currently Ecuador does not have a representative participation within the cocoa sector since most of the exports are directly from raw cocoa this information It is based on data sources as many national and international as trademap and Central Bank of Ecuador. In addition, this study will also allow us to give a different proposal of Ecuadorian products with a greater competitive advantage, which is the combination of these two ingredients such as chocolate and passion fruit jelly, which are not very well known in Austria, thus achieving a great worldwide trend. Additionally, considering that chocolate is very attractive for both national and international markets, it seeks to offer a product of excellent quality because the behavior of European consumers are very demanding when buying or consuming a new product since most times take into account this important factor; Taking into account that in Austria there are also companies that sell chocolate which makes this an even more competitive market. Finally, within this titling work we will carry out a financial plan that will help us to verify the viability that our product would have in the international market in this case would be Austria.