Diseño de la planificación estratégica 2018-2021 de ASTINAVE EP.

Abstract

The objective of this Project was to design the strategic planning for the company ASTINAVE EP, for the period 2018 – 2021, that allows a possible strategy implementation with the aim to enter the international market, improving their competitiveness. The Project consist in three chapters, the first chapter, in which we revised the organizational philosophy of the company followed by chapter two presents the different internal and external analysis to define the current situation of the company and in the third chapter we designed the different strategies to introduce the company to the international market. In the design of the strategies, we used the Theory of Pareto 80/20 to distribute the strategies in order of impact for the development of ASTINAVE EP. We concluded that ASTINAVE EP a company with more than forty years in the national market has constructed great strengths and has known to take advantage of the opportunities to achieve their objectives. Nevertheless it is time for ASTINAVE EP to enter the international market and diversify their customer portfolio, as having only one star client; it represents benefits as also represents great risks.