Análisis de la percepción del uso de la web y redes sociales en el proceso de reclutamiento del personal de las empresas medianas de producción de productos plásticos en la ciudad de Guayaquil, provincia del Guayas.

Abstract

The main purpose of this mixed research was to know the perception of a selected group of plastic industries in the business sector in Guayaquil, and the perception of experts in human resources about the uses of the web technology and social networks, for the improvement of the recruitment and selection process. Also the focus group interview was made for candidates who used the web and social network in their job search. This research was developed using interviews with the groups already mentioned in the area of recruitment and selection of human resources in the plastic industries. An interview guide was elaborated, which involved fifteen questions categorized by the indicators established during the investigation: influence, reliability, adaptation, value, advantages and disadvantages on the use of social networks in the recruitment process in the organization. Through the analysis of the results obtained from the interviews, they concluded that the experts in human resources perceive that the use of social networks is a good tool to support the recruitm ent and selection process, since they continue using traditional methods such as employment exchanges, advertising in newspapers, etc., social networks provide more facilities, such as time optimization, variety of profiles, effective search and accessibility to them as they are used without any cost. It is important to emphasize that they must continue with the use of s ocial networks for the recruitment and selection process, since it has proven to be a great benefit for the development of them. They also facilitate the search for employment for people and help in the promotion of the employer brand, causing greater interest and attraction in people.