Diseño de campaña de concientización para prevenir el consumo de drogas en los estudiantes del 7° grado de la escuela Dr. Manuel Ignacio Gómez Lince de la ciudad de Guayaquil utilizando la serigrafía como herramienta de difusión.

Abstract

The campaign design to prevent the use of drugs, makes use of the technique of screen printing, with the purpose of causing a greater impact on adolescents in order to raise awareness about the use and consumption of illicit drugs, an evil that goes increase over time and initially affects adolescents from 12 to 14 years. By means of the graphic pieces developed for the dissemination of the campaign, the aim is to reduce the risk of consumption, graphically showing a clear and direct message, using an identification communication with the adolescents and elements that allow a perennial memory of the campaign. Within the campaign makes use of training posters, these are designed to generate attitudes, impact on the conscience and emotions in the receiver. In addition, an informal tone of communication is used, which facilitates acceptance and creates anxiety in the adolescent.