Diseño de campaña para fomentar la lectura de cuentos infantiles en los estudiantes del 5.° de educación básica media de la Unidad Educativa Fiscal Los Vergeles de la ciudad de Guayaquil utilizando la serigrafía como herramienta de difusión.

Abstract

In the following graduate proyect a campaign is designed to encourage the reading of children stories to the students of the 5th Grade of Unidad Educativa Fiscal “Los Vergeles” of the city of Guayaquil using the silkscreen like tool of diffusion. This project arises due to the lack of knowledge about the type of appropriate literary text that should be read among children of the fifth grade and to publicize the benefits it offers to their young readers but above all to promote the habit of reading from an early age. Therefore, the design of this project seeks to benefit children, giving them the opportunity to learn about literary texts that are appropriate to their age; In the case of children stories, allowing them to know the world of letters called books, an instrument that should be part of their lives, that allows them to live adventures through each page, and that manages to develop their imagination at the same time that amuses, entertains and educates.