Diseño de manual de marca y material gráfico de difusión de la Maestría en Crítica y Proyecto Arquitectónico avanzado de la Facultad de Arquitectura y Diseño de la UCSG.

Abstract

The School of Architecture and Design of the UCSG currently has a master's degree in Criticism and Advanced Architectural Design; is a master's degree aimed at professional architects, interior designers, interior architects, urban planners and teachers, interested in deepening their knowledge in research and development of contemporary architectural project. In the development of this project, a documentary research is applied initially and then a descriptive one in order to know in depth what are the needs and requirements to be applied within the work, applying the survey and interview techniques. The project proposes the design of a b rand manual and graphic material for dissemination of the master's degree, with the purpose of establishing norms for the application of the brand as well as to increase its audience level.