Propuesta de un modelo cooperativista de tiendas de barrio populares de Guayaquil, caso sector La Alborada.

Abstract

The challenges that face the economic sectors of our country make many entrepreneurs rethink new strategies. Within this constant struggle, some competitors develop more that others to the point of attacking their sustainability. This work analyzes the market of mass consumption productsand reviews the performance of traditional channels (groceries stores) and the modern channel (supermarkets, hypermarkets). We have taken an important commercial sector of the city of Guayaquil, La Alborada; which has allowed us to obtain accurate information to propose a new business model. Posing a business model that allows the growth parity of these two commercial channels is important for the benefit of the micro-entrepreneurs who own groceries stores and the customers. Having a better offer of products and prices within reach of the clients of the sector under study is part of what was analyzed and exposed in this work. The cooperative systems and all the alliance businesses are the model that has helped to maintain and improve the economic sectors currently. That is why it is proposed in this paper, the feasibility of implementing a cooperative system of consumer goods for the groceries stores in the neighborhood of La Alborada.