Programa de cocina para web dirigido a adultos y jóvenes de Guayaquil.

Abstract

The audiovisual production of cooking shows has found exponential growth in digital platforms. Cases such as Tasty, from the US production company BuzzFeed, shows that this type of content has a high acceptance of internet users and social networks. Ecuador is no stranger to this trend, and the productions designed for television have been moved into the web, for example, Molinari TV. The proposal of this work is to take advantage of the attraction and interest generated by the contents related to food, but with an additional 'seasoning': Preparation of recipes at a low cost, according to the economic conditions of the target audience of this project: adults and young people from the city of Guayaquil, who has an average income of one to three basic salaries. Therefore, the four chapters of Cook Time, offers under the tutorial format the options of how to prepare four recipes with an investment of less than $10. Cook Time broadcasts in its first 'menu' of episodes the preparation of green tortillas, humitas, strawberry cheescake and gnocchi, dishes that also integrate as basic ingredients products from Ecuador, which are part of the country's food heritage, prepared in a healthy and nutritious manner. In this way it is intended to highlight the cultural value of national cuisine and promote a healthy diet, taking into account that one of the biggest public health problems is overweight and obesity. Regarding the conceptual aspects of Cook Time's audiovisual production, it should be noted that the program is based on the tutorial format (how to make) with a combination of reality and with a natural improvisation of the talents, typical on videos broadcast on YouTube and social networks. In a preliminary exhibition, Cook Time received positive comments from the public fond of good food, and constructive criticism from professionals specialized in audiovisual production