Análisis de la factibilidad económica y social para la creación de un centro de atención integral de cuidados geriátricos transitorios o permanentes en la ciudad de Machala.

Abstract

The main objective of the research is to analyze the technical and social feasibility for the creation of a geriatric center in the city of Machala. In this context, the project is aimed at covering the lack of centers where older adults can receive personalized attention that allows them to improve their quality of life. The present study is non- experimental, cross- sectional, quantitative and with descriptive scope. The project started with a market study to determine factors such as current demand, satisfaction with the current services, prices, schedules and customer purchase disposition. A survey was applied to 374 older adults in the city of Machala. Among the main findings of the study , 67.33% of respondents are willing to use the services of the new geriatric center and 76.7% indicated that the competition does not offer the services that the current market requires. Finally, the financial viability analysis determined that the project is profitable, with a NPV of USD 171,340.22 and an IRR of 18.05%. The project's payback period is two years and six months.