Innovación y desarrollo de nuevos productos como factores críticos de éxito en empresas metalmécanicas del norte Guayaquil.

Abstract

This research work is adapted to the market of metallurgy goods, this type of industry must maintain a considerable inve stment to define actions that allow it to maintain the solvent form, as well as having knowledge of the management and development of potential products for a client that every time is more demanding. The objectives set were made first determining the theory of innovation and development of new products in metalworking companies of Guayaquil, through the review of international literature and in referred cases that have been implemented in other countries. Then we went to an analysis of the productive and t echnological capabilities of metal - mechanic companies for the development of new and innovative products and, finally, to the economic and financial reality of the components of the metal - mechanic industry developed in the city. A methodology that is not experimental can be adopted for the results that are expected to be obtained from the companies in question, it is not viable to alter or manipulate the meaning of the variables that will be put under analysis depending on the problem posed, therefore, the process It was descriptive. It was concluded with a proposal focused on the development of innovation in metalwork ing companies through the design of a plan, a main objective, helping companies, ensuring their permanence in the market.