Plan de negocios para la creación de una empresa de elaboración textil en base al plástico PET en el cantón Guaranda de la provincia Bolívar.

Abstract

The objective of this project was to determine the feasibility of investing in a project for the creation of a textile manufacturing company based on PET plastic in Guaranda Province of Bolívar. For this purpose, an information survey was made available in the databases of the Institute of Statistics and Census (INEC), as well as data collected through an online survey that allowed identifying the consumer's profile, behavior and purchase intention. The review of the literature showed that in Ecuador there are three large groups of activities that make up the textile sector, which are manufacturing, commerce and services. On the other hand, the main products made in the country are flat fabrics and knitted fabrics and in recent years the manufacture of clothing such as T-shirts, polo shirts, clothes in Denim fabric (jean), sweaters, underwear, sheets, blankets, towels, nylon stockings, sportswear, children's and baby clothes, among the most important. The results of the market analysis allowed to determine the consumer profile of the target market, its current purchasing behavior and the intention to acquire the products made from the fiber obtained from the recycled bottles, which is favorable. The Internal Rate of Return for the project of 35.5 % and a net present value of $ 69.808.25 does not represent a very attractive return. The results of the sensitivity analysis determined that in a progressive decrease of - 42.03%, according to the Production Index of the Manufacturing Industry (IPI-M) to February 2017, the project is no longer feasible.