Propuesta para la creación de una agencia de viajes on line para la comercialización turística en el Ecuador.

Abstract

The creation of new companies and ventures is a process that despite being common today has complexities that require analysis and projections that reduce the risk generated by it, for this reason, the literature exposes a set of methodologies that can be adapted to the type of business that is intended to be created. One of the most dynamic sectors in the emergence of new companies is the tourism sector, using as one of the alternatives the development of on-line businesses, which are beginning to play an increasingly important role in the diversification of the productive matrix of Ecuador. The tourism sector in Ecuador, despite the potentialities and attributes that the country presents: nature, culture, diversity of flora and fauna, has not achieved the rhythms of growth in correspondence with the potentialities and with world trends, evidencing in its low participation in the formation of the Ecuadorian GDP. For the present investigation has used a methodology that uses quantitative and qualitative techniques for decision making in the formation of a Business Plan that results in the creation of an online agency that manages the tourism product in an integrated manner. As a result, a proposal of an online travel agency is presented, which exposes a portfolio of products using the main tourist attributes of Ecuador, which validates the methodology and takes better advantage of the opportunities offered by the environment.