Plan de marketing para la marca de protectores solares umbrella en la ciudad de Guayaquil para el año 2019.

Abstract

In the last years, it has been possible to see how climate change has begun to affect the life of the planet's population. The weakening of the ozone layer has caused solar radiation to reach the earth with much more force, causing several problems in nature, and in the health of life that exists in it. One of the most worrisome problems is the effect caused by people's high exposure to the sun's rays, since for this reason skin problems have increased over time, causing one of the most serious diseases, such as It's skin cancer. This disease is increasing because people are not aware of how dangerous it can be to be exposed to the sun for a long time without any protection, especially in young people, who doesn’t care about that they must follow to avoid complications in the adult age, which is the stage where symptoms and skin problems appear because of high sun exposure. For this project it was necessary to study people of 20 to 40 years of both sexes to know more deeply their thoughts, sensations, experience about the care of the skin and, later to determine what is their opinion about the sunscreens and what surrounds it in the city of Guayaquil the use of elements that protect the skin from the sun is very scarce, being winter season the only time where they consider using sunscreens. For these reasons this proposal is presented in which it is intended through the Umbrella sunscreens brand, to identify the causes of why there is no skin care of solar radiation, and from there, to start creating within the city a culture that implies the use of sunscreens at all times and the care that all people should have to avoid complications or skin diseases in the future. The activities to be carried out within the proposal seek to create awareness of the care that people should have before a problem that will increase, and depends on them if in the future they will develop complications or not, the brand will promote awareness and promotion campaigns. its products through experts in the field such as dermatologists, who will help this awareness achieve its purpose.