Propuesta de producto turístico-comunitario para la Hostería Aventura Park de la parroquia La Asunción, cantón Girón, provincia de Azuay.

Abstract

Aventura Park Inn., with links to community tourism, has the alternative to analyze the feasibility of strengthening adventure activities in the community of the Yunguilla valley sector, reason for which, a market study was carried out that demonstrates the feasibility of associating both to the public company as private in the sale of rural tourism services in the parish of La Asunción Girón canton, Azuay province, through new public policies, which encourage recreations such as: cultural, religious and architectural aspects that remain in the sector. The study seeks to propose a tourism-community product, providing personalized attention through the route that can be an alternative of knowledge and experiences of ancestral aspects of the sector, through a team of collaborators of the area that allows to satisfy the tourist expectations of the travelers and locals. A descriptive, qualitative and quantitative analysis was used, in which a survey was applied to local people and visited their environment. The financial analysis determined an investment of $ 238,133.08 and in the first year of operation an income of $ 199,933, a net profit of $ 124,049. Feasibility was validated, having a NPV of $ 24,635 and a significant IRR of 0.43%.