Propuesta de modelo de negocio para implementación de un espacio recreativo en la parroquia Los Lojas, cantón Daule, provincia del Guayas.

Abstract

Nowadays the development of touristic centers that promote several activities oriented on an interaction with the environment are very representative. The main objective of this research study is to develop a well designed proposal including a sample of business to incorporate one Recreative Touristic Center. For that, I did a study market in which it applied a strict descriptive research with a qualitative and quantitative approach and it determined that more than 90% of people of a group of 384 surveyed as a determined sample will be willing to visit one touristic center that facilitates not a boy leisure time but they can stablish a real contact with the nature. It presents a proposal to the implementation of the recreative space “Calipso Park” in Los Lojas parish, Daule town. Guayas province not only to promote the economy of the zone but also to boost this type of services, by creating centers to the bonding family time and among friends. According to the finance feasibility this project its considered a rental business.