Análisis de la influencia de los niños en la decisión de compra de la lonchera escolar.

Abstract

Currently, the child in the market is influenced by adult purchasing decisions, even from birth, since it is surrounded by different brands that capture their attention in the same way that we generate expectation and subsequent purchase. When the child is 0 to 3 years old, the advertisements are directed to the parents that the brands generate emotions towards them, while 3 to 9 years the brands are attraction advertising because the child is aware of the world around him, therefore, for the market "parents and children" are considered "double target" for what the public have to reach this segment, since, the child is the consumer and parents. The content of this document aims to know the factors that predominate in the child and which causes the child to influence the purchase decisions of the adult. Knowing the buying behavior of the father as well as the child in turn determine what foods they prefer most frequently and the factor of why the minor influences the parents in the purchase of school lunch products.