Diseño de un servicio de alojamiento especializado en extranjeros jubilados para el cantón Chillanes, provincia de Bolívar.

Abstract

Currently, one of the elements that mark the design of the tourist offer is the specific need of the demand, which requires spaces or implements that adapt to their realities. In the case of retired people, who by natural association are a person who has completed their cycle of economic activity and who is related to a greater adult age, requires elements that allow the practice of an activity with security, as is the case of tourism. In this sense, the proposed tourism offer is a lodging service in the canton of Chillanes that has in its objectives the tourist development focused on this market segment that finds Ecuador as an attractive destination for the natural and cultural resources it possesses, as well as an affordable economy for the foreign retiree. This work proposes a basic structure as a starting point for the implementation of hosting service aimed at this group of foreigners as a strategy for local and national tourism development, allowing the integration of other tourism activities that contribute to the economic development of the canton of Chillanes. A survey was applied to the potential demand by structuring a population according to figures established by the Ministry of Foreign Affairs to determine the preferences and possible purchase decision, in the same way the scenario where the research was developed was observed in situ, to propose the design of the accommodation for retirees according to the guidelines established by the UNWTO in order to stimulate the local tourism offer.