Estudio de factibilidad comercial para el acceso al mercado Cono Sur para una empresa exportadora de banano.

Abstract

The Ecuadorian bananas, the driving force of the national economy and positioned in demanding and accessible markets for several decades, are the driving force in the commercial activities of many companies. Under this scheme, the degree work has been based on; observing the fact that the banana exporting company has leaded its sales to one single market, having the capacity to cover more markets throughout a strategy of international expansion and growth. Thus, to determine the feasibility of accessing to new markets, Argentina and Uruguay, it has worked under a descriptive, deductive and analytical methodology, allowing to make market studies which were conducted from secondary sources in order to know the behavior of supply and demand, and supplemented with primary sources such as interviews with some experts, who emphasized relevant factors such as prices, trends and the current situation of the Ecuadorian banana market. Therefore, all the gathered information was tested in the financial analysis, where the indicators of project evaluation determined that the access to these new markets is feasible and it will provide dynamism in the company's exports as long as the proposed premises were fulfilled, due to the fact that they are based on real data.