Propuesta de inclusión del destino Ballenita como parte de la oferta turística del cantón Santa Elena.

Abstract

The present investigation is structured by four chapters, in which the process of data collection and formulation of the proposals made with the purpose of promoting tourism activity in the Ballenita parish and positioning it within the tourist offer of the Santa Elena canton is exposed. Within chapter one, theories are exposed on which the research work carried out is based, such as the general theory of systems, the theory of the tourist system and the theory of sustainable development. Also, as a reference, three cases of tourist destinations already positioned and recognized internationally for excellence in their services of sun and beach tourism are reviewed, the same that is sought in the case of Ballenita. The development of chapter two focuses on the analysis of the current situation of the parish, it details the tourist offer that has the destination, exposing the strengths of its tourism system and also its weaknesses, which will allow to establish possible improvements. In chapter three, through the results of the survey, the characteristics of the potential demand, preferences and tastes of the visitor are exposed. In the end, chapter four develops five proposals based on the needs and shortcomings detected in the parish, which improve their destination status. Similarly, proposals are presented focused on the diversification of the current tourist offer on the site.