Plan de negocios para la comercialización de desengrasante para navíos pesqueros de la empresa “NEDERAGRO S.A.” en la ciudad de Guayaquil para el año 2019.

Abstract

NEDERAGRO is a company whose main activity is the import, export, marketing and formulation of agrochemicals and fertilizers, through a commercialization plan, that wants to manufacture, and introduce multipurpose degreaser applied to cages and boats with surfaces from 50 to 100 tons of fishing task in the shipping sector of Guayaquil. With the different methods of market study and information analysis the need of the fishing vessel sector was determined, deciding to create a new line of product portfolio, D'GRASS degreaser which will be manufactured, commercialized and distributed in the sector of Guayaquil, currently accepted in environmental laws, which stipulate hydrocarbon management laws, pollution of the marine ecosystem and environmental protection. Commercial strategies are established in order to increase revenues by product line, enter new markets and publicize the national product with imported components, meeting rigorous quality standards. In the first instance of introduction of the product, it will be carried out with competitive strategies: free samples, technical and commercial advice, high dilution and biodegradability. It requires resources from third parties to finance the initial investment. When projecting the flows, favorable results were obtained, with a payback to the fifth year and establishing production batch as equilibrium point. Introducing high concentration degreaser with high quality standards will provide a new option in the shipping sector. Finally, the conclusions and recommendations of the project are detailed.