Plan de negocio para la implementación del servicio de turismo cultural en el cantón Samborondón para la Empresa Walking Ecuador S. A. en el año 2019.

Abstract

When we hear the word "Samborondón", the first thing that comes to mind are luxurious vehicles, elegant urbanizations, modern shopping centers and why not wealthy people. For this reason, a proposal of cultural tourism is presented so that the iconic and representative sites such as the Santa Ana Church, the Old Palace and Municipal Museum, the Central Park, the 2000 Pier, the Civic Plaza, where cultural activities are developed are known. and recreational in an outdoor environment. Within this panorama, the company Walking Ecuador S.A. search through a promotional package of cultural tourism SamboTour, intended for educational centers located in the parish of The Puntilla, that is, to offer the opportunity they know to the city for its biodiversity, its culture, its history, its customs and its traditions . On the other hand, the importance of creating a new product line, aimed at the segment of educational institutions located in the parish of The Puntilla, with the aim that the company increases sales in relation to the previous year and obtains the best economic returns. At the same time that this alternative also benefits the inhabitants of Samborondón and its surroundings, contributing to the economic, social and cultural development of the inhabitants, with sustainable promotion over time, giving the opportunity to have a better quality of life, new employment positions through entrepreneurship or business innovation that derive from this activity.