Plan de negocios para comercializar membresias de socios adherentes del Barcelona Sporting Club, dirigido a los hinchas del Ecuador para el año 2019.

Abstract

The purpose of this business plan is to increase the sales of the Barcelona Sporting Club sports club, through the national marketing of Adherent memberships. In the market research conducted, it was determined that there is an unsatisfied demand that is expected to be met. Thus, Socios Barcelona expects to increase its sales by 23% reaching this objective through an external and internal analysis that determine the strengths, weaknesses, opportunities and threats that are intended to correct, take advantage of and face strategies that will give competitive and sustainable advantage to the present business plan. It is also emphasized that for the commercialization of this product the commercial plan has been made with the purpose of covering all the provinces determined in the project and that the assigned budget was achieved, the commercial structure was determined with which It will work and include management indicators in order to control and monitor the different activities that will be carried out in order to comply with the goal proposed in the project. The feasibility of the project and the benefit to all Club Members is expected. Being part of the social responsibility that the club maintains with them.