Plan de negocios para comercializar el servicio de alquiler de impresoras multifuncionales marca EPSON de la empresa Solución Integral Documental SID S.A. a las empresas manufactureras de la ciudad de Guayaquil, año 2019.

Abstract

The Business Plan of SOLUCION INTEGRAL DOCUMENTAL SID S.A. it is based on marketing the EPSON brand multifunctional outsourcing or rental service aimed at small and medium enterprises - SMEs in the industrial manufacturing sector of the city of Guayaquil, as the main market for this project. This alternative is designed to transfer the operational load in relation to the acquisition of fixed assets, printing supplies, and permanent maintenance to Solutions Integral Documental SID SA, thus offering its future customers a personalized service, with the Objective: to reduce costs, improve productivity and reduce printing risks. To establish the feasibility of this Business Plan, a market study was carried out in which it was identified that the EPSON brand is one of the three most used brands, as well as having preference towards laser printers, the strength lies in a team of technicians specialists, permanent advice, and the availability of direct spare parts from the manufacturer. Therefore, with this proposal the company Integral Documental Solution SID SA wants to increase sales by 5% by 2019, promoting the cost - benefit in equipment rental to be an option that generates interest in the market and reach the goal proposed with high quality equipment, adequate prices and availability to meet the demand.