Plan de negocio para introducción y comercialización de Seguro Integral de Canes de la Compañía Vital Global Seguros en la ciudad de Guayaquil para el año 2019.

Abstract

The present work is the realization of a business plan for the introduction and marketing of Comprehensive Insurance canes of the Vital Insurance Company Global in the city of Guayaquil and Samborondon for the year 2019. Having objectives increase sales in the Area of Medical Assistance of the vital undertaking insurance, through a global market research for creating and marketing a new comprehensive insurance for dogs. To obtain a better result in the execution of the present research project, a second instrument is used as a method of qualitative, non-probabilistic sample, Through the interview to a veterinary clinic in the sector study subject, in order to know the main causes for which demand their services. It is as well as the Veterinary Clinic, according to the bounded by its owner, says that for every 400 allowed served approximately on a monthly basis, For every 400 allowed met approximately monthly, 360 are dogs and the remaining 40 between cats, birds and rodents. It also reveals that of the monthly total of these canine customers, 56 of them go between three and six months to veterinary medicine as a result of an accident, and 66 clients are frequent in their visits, through consultations with your veterinarian, which shows the approximate result in a positive way, At the end of the viability of the business with a net present value of $119,903.50 while the internal rate of return is 51% of the time, these results will be reflected fully carrying out sales projections.