Plan de negocio para la comercialización de los servicios de seguridad electrónica de la Empresa SEGONZA en la ciudad de Guayaquil para el primer semestre del período 2019.

Abstract

The company SEGONZA's main activity is to provide business security, this project wants to expose the new service that SEGONZA wants to implement through electronic security, which allows technology to provide tools and accessories that enable the service to improve business level. The segment addressed to large companies in the city of Guayaquil, for what is considered a macro of the environment and the factors that use it in this project, is what determines the estimation of the potential market with 81 companies, whose service it will be modern security equipment and its own. This service requires the presentation of the background of the company, as well as the trajectory and experience, for which a fixed collaborator was hired who scheduled visits and quantitative goals to meet the results projected in this study.