Plan de negocio para la comercialización de la crema desengrasante de manos biodegradable, en el sector mecánico automotriz de la ciudad de Guayaquil, para el año 2019.

Abstract

The company Business Century S.A. Busicentury, is a company that is dedicated to develop a variety of chemical products, for industry and home with domestic and imported raw materials that meet all quality standards to produce products with high quality schemes. This project is based on entering a new line of products for the automotive mechanical sector of the city of Guayaquil, a degreasing cream for biodegradable hands. Whose niche market is not visited by the chemical industries, becoming a segment of innovation to get to meet these customers with this product, entering with affordable prices, quality product and timely deliveries. With this project sales will increase by 30% for the following year, will incorporate important factors such as: train the entire sales force to know the product and can be offered to the designated segment; likewise, count on the adequate stock of raw materials to cover the demand of the product; restructuring the delivery routes so that the orders are taken care of one day for others and that the client is satisfied. The financial results projected in this business are viable for the development of the same, contributing to the development and growth of the country and the society provided jobs to citizens.