Plan de negocios para la comercialización de telas de la empresa “Textiles Andrea” a comerciantes mayoristas de la provincia del Oro en el año 2019.

Abstract

The company Textiles Andrea has been in Machala for three years offering a wide variety of fabrics of the highest quality, has a presence in some cantons of the province of Gold, so being this highly commercial province there is high demand for quality products , before which the company Textiles Andrea intends, through the execution of this plan, to reach the other cantons, which will not only satisfy market demand, but also generate higher revenues for the entity. At the same time, it is highlighted that as there is an unmet demand in the mentioned province, an increase in sales is estimated. It is necessary to mention that this plan is directed to the cloth wholesale merchants of the Gold province, since based on a market study it is established that they are the ones with the greatest demand in the textile market. In this way, Textiles Andrea estimates its economic benefit and intends to increase the sales of fabrics by 9% from the next year, for this the entity has to make an investment that will be financed through a bank loan; without neglecting that in relation to this point in the financial study the feasibility and viability of the business plan is supported, which brings with it an economic and financial profitability with mutual benefits for Andrea Textiles and for the local wholesalers