Plan de negocio para comercializar productos de seguridad Lumenia en el sector automotriz para la ciudad de Quito en el año 2019.

Abstract

Driving from one place to another is a daily risk, for every person in society. Therefore, both active and passive security are a relevant issue for a large group of users. LUMENIA is a leading company in anti-robbery films and xenon lights’ installation and is looking forward to expand its services to the capital city of Ecuador, for which a market research has been carried out to determines the viability of this expansion; Through quantitative and qualitative analysis, surveys and tabulations that determine the interest of future users and dealers of vehicles that they have already maintained commercial relations in Guayaquil with Lumenia. Once the size of the target market is established, they will analyze if this justifies the investment and possible profitability of its shareholders and the feasibility of the project.